Writing Original Real Estate Content

I work with many real estate agents and their websites, and all of them are very aware of the need to have good content on their sites if they’d like to have a valuable, well-ranked internet presence that has the potential for garnering leads. In some form or another, they all have blogs on their sites, and for good reason. Recently though, I became aware of an agent that ran into a problem that... [Continue Reading]

Adding IDX to Your WordPress Real Estate Site

It’s well known that a vast majority of consumers begin their home search online. Another interesting fact is that these same consumers can spend as much as 6 to 18 months researching homes and neighborhoods before they get in touch with a Realtor. Many times, and especially if it’s their first purchase, that consumer will choose the first agent they find when they’re ready to make... [Continue Reading]

The Real Estate Market Continues to Improve

There’s welcome economic news on the front pages of various newspapers and blogs lately, with many of these publications touting the recent consistent improvements in the real estate market as a positive indication that we’re slowly climbing out of a very dark financial crisis. For many real estate agents, the last 24 months or so has been a true test of their prowess as a savvy business... [Continue Reading]

Real Estate SEO for WordPress

As a real estate agent, having an online presence that delivers consistent results can be the deciding factor in keeping your business going, especially in difficult financial times. Being on both sides of the coin, I’ve seen the potential windfall that awaits those with the proper marketing, and seen the black hole of frustration that can envelop those at the bottom of the list. That being said,... [Continue Reading]

Real Estate Marketing: Being a Community Resource

There are many different opinions on the best method for marketing a real estate website. Approaches like social media, link building, email marketing, optimization, blogging and others all have their advantages, but industry experts differ on the potential each can bring. Although all these schools of thought have merit to their procedures, there’s no better way to bring in new prospects then... [Continue Reading]

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